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| How Applicants Find Us |
Our overall marketing goal is to attract applicants who know what they want and have experience doing it. Our design goal is to get them to the information they want as quickly and easily as possible. Everything from the design of our network to our marketing and PR is based on this goal. 750 Sites Create Marketing Synergy: It's easy to see that when you put 750 targeted career sites together, you get a lot of marketing synergy. If an applicant doesn't find what they want on one site, they can search another site in the network that targets their specific interests. So, any advertising we do for one site benefits the other sites as well. Attracting Passive Applicants with Related Content: All recruiters like to attract those applicants who are experienced, but not necessarily looking for a new career, passive applicants. Our indsutry sites carry news, events, company information and careers for each specific industry. This means that you have a large chance of attracting passive applicants. It also means that once we get an experienced applicant to our network, he or she will keep coming back for industry information. |
| Advertising |
| Where do you advertise? More than 95% of our advertising is specifically targeted to a niche' either by industry or geographical area. We want applicants who know what they want. We want those applicants to get what they want when they click onto our banners or other ads. Besides direct marketing campaigns, we regularly run targeted advertising campaigns on the largest web portals. |
| Public Relations |
| Through our public relations campaigns, more and more books, magazines, business newspapers and sites are finding out about our network. Members of the media like stories that are relevant to their audience whether it be an industry or region. This fact ensures a highly targeted story for the media considering we have 750 niche's we target. |